Between 1am and 4am, over three hours very early that morning, Mark copied all the .jpg photos from 9 residential Harvard houses, then sets up a "Facemash" web site which brings up two images at a time and allows users to specify the more "attractive" image, left or right.
The Web site goes live Friday night, with its URL www.fashmash.com written on his dormroom window. By Sunday night, with so much traffic hitting that site from Harvard students that Mark is unable to log on, Mark shuts it down. On 18th November, he is censured by Harvard's admin board for his activity.
Mark holds over 400 million shares, which includes 57.9% of the total voting shares, giving him effective control of the company.
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