On November 1st 2018, while declaring a cumulative total sales figure of 2.2 billion iOS devices (iPhone, iPod Touch, iPad and Apple watch), Apple announced a stoppage of annual sales figures. Sales below are estimates. In July 2025 iPhone sales topped 3 billion.
Click here for recent estimate by businessofapps.com
| Model | Dec Q1 | Mar Q2 | Jun Q3 | Sep Q4 | Total Sales millions) | Cumulative Sales (millions) | Year End 30th September |
|---|---|---|---|---|---|---|---|
| iPhone (LPDDR) | .27 | 1.12 | 1.39 | 1.39 | 2007 | ||
| iPhone 3G | 2.32 | 1.7 | .72 | 6.89 | 11.63 | 13.02 | 2007-2008 |
| iPhone 3GS | 4.36 | 3.79 | 5.21 | 7.37 | 20.73 | 33.75 | 2008-2009 |
| iPhone 4 | 8.74 | 8.75 | 8.4 | 14.1 | 39.99 | 73.74 | 2009-2010 |
| 16.24 | 18.65 | 20.34 | 17.07 | 72.3 | 146.04 | 2010-2011 | |
| iPhone 4S (LPDDR2) | 37.04 | 35.06 | 26.03 | 26.91 | 125.04 | 271.08 | 2011-2012 |
| iPhone 5 | 47.79 | 37.43 | 31.24 | 33.8 | 150.26 | 421.34 | 2012-2013 |
| iPhone 5S (LPDDR3), 5C | 51.03 | 43.72 | 35.2 | 39.27 | 169.22 | 590.56 | 2013-2014 |
| iPhone 6 | 74.47 | 61.17 | 47.53 | 48.05 | 231.22 | 821.78 | 2014-2015 |
| iPhone 6S, SE (LPDDR4) | 74.78 | 51.19 | 40.4 | 45.51 | 211.88 | 1033.66 | 2015-2016 |
| iPhone 7 | 78.29 | 50.76 | 41.03 | 46.68 | 216.76 | 1250.42 | 2016-2017 |
| iPhone 8, X | 77.32 | 52.22 | 41.3 | 46.89 | 217.73 | 1468.15 | 2017-2018 |
| iPhone XR, XS | 187.2 | 1655.35 | 2018-2019 | ||||
| iPhone 11, SE2 | 196.9 | 1852.25 | 2019-2020 | ||||
| iPhone 12 | 242 | 2094.25 | 2020-2021 | ||||
| iPhone 13, SE3 | 232.2 | 2,326.45 | 2021-2022 | ||||
| iPhone 14 | 231.3 | 2,557.75 | 2022-2023 | ||||
| iPhone 15 (LPDDR5) | 232.1 | 2,789.85 | 2023-2024 | ||||
| iPhone 16, 16e iPhone 17 in Sep 2025 | 247 | 3,000+ | 2024-2025 | ||||
| Date | Event | Total Sales | Annual Growth Rate |
|---|---|---|---|
| Sep. 3, 2018 | iPhone XR & XS released | ||
| June 2018 | 1.42 billion | 18% | |
| Nov. 3, 2017 | iPhone X released | ||
| Sept. 22, 2017 | iPhone 8 & 8 Plus released | ||
| June 2017 | 1.2 billion | 21% | |
| Sept. 16, 2016 | iPhone 7 & 7 Plus released | ||
| June 2016 | 988 million | 27% | |
| March 31, 2016 | iPhone SE released | ||
| Sept. 25, 2015 | iPhone 6S & 6S Plus released | ||
| June 2015 | 774 million | 40% | |
| Sept. 19, 2014 | iPhone 6 & 6 Plus released | ||
| June 2014 | 551 million | 42% | |
| Sept. 20, 2013 | iPhone 5S & 5C released | ||
| June 2013 | 387 million | Start | |
| Jan. 2013 | 319 million | ||
| Sept. 21, 2012 | iPhone 5 released | ||
| Jan. 2012 | 183 million | ||
| Oct. 11, 2011 | iPhone 4S released | ||
| March 2011 | 108 million | ||
| Jan. 2011 | 90 million | ||
| Oct. 2010 | 59.7 million | ||
| June 24, 2010 | iPhone 4 released | ||
| April 2010 | 50 million | ||
| Jan. 2010 | 42.4 million | ||
| Oct. 2009 | 26.4 million | ||
| June 19, 2009 | iPhone 3GS released | ||
| Jan. 2009 | 17.3 million | ||
| July 2008 | iPhone 3G released | ||
| Jan. 2008 | 3.7 million | ||
| June 2007 | Original iPhone released |